Norman White is one of the most influential media artists in his field. He produced humorous and beautiful work, but also trained hundreds of artists at the Ontario College of Art and Design University to make their own, hands-on media art from 1976 onwards. This is one of the reasons a vast number of acclaimed media artists come from Canada. However, media-art does not cover the realm of White's work: he produced a large oeuvre, from paintings to light murals to interactive robotics.
Ine Poppe and Sam Nemeth filmed White and his students: they visited him in his huge watermill in Ontario and followed him and his students at work. It took Poppe and Nemeth 5 years to finish Them F*ckin' Robots. This had several reasons: it was hard to obtain material of the early works of White (video was still a 'new' medium) but moreover it was hard to fund a film about media art. In the contemporary cultural climate in the Netherlands no art- or film fund dared to take the risk of financing a documentary about media art, because the film is about a 'foreign' artist. This reflects thematically in the film. The question whether or not media art has a place in the mainstream art world is adressed as well as why it took Norman White such a long time, he started in the 1960s with electronic art, to get recognition. The film contains material from the 70s, 80s, and 90s and original footage of the of the White family shot throught the 1940s - 1960s.